Well Jake, I was thinking how difficult for a company to move from a cost leadership position to a more benefit providing company..So for example take a company who is well established in providing cheaper version of mobile phones by imitating Samsung and Nokia. If you’re goal is to be a cost leader, it’s good to keep the following things in mind: The great thing about cost leadership is if you’re really good at it then you don’t necessarily need to be perfect at providing great benefits. Indicate whether the statement is true or false. An important issue in evaluating the sustainability of a unique strategy is whether or not rivals will be able to imitate its strategy or create a viable substitute. In another post I’ll discuss the industry conditions that best lend themselves to deploying either a benefit leadership strategy or a cost leadership strategy, look for that in the coming weeks. In similar fashion to the Jeff Bezos quote on cost leadership, Steve Jobs said this about the difference between Dell and Apple: Apple and Dell are the only ones in this industry making money. Thanks Jake! He also espoused the idea that firms can be either focused (niche) or broad (general) in their approach to the market in conjunction with cost leadership or differentiation. if anyone make new company. //=d.offsetWidth&&0>=d.offsetHeight)a=!1;else{c=d.getBoundingClientRect();var f=document.body;a=c.top+("pageYOffset"in window?window.pageYOffset:(document.documentElement||f.parentNode||f).scrollTop);c=c.left+("pageXOffset"in window?window.pageXOffset:(document.documentElement||f.parentNode||f).scrollLeft);f=a.toString()+","+c;b.b.hasOwnProperty(f)?a=!1:(b.b[f]=!0,a=a<=b.e.height&&c<=b.e.width)}a&&(b.a.push(e),b.d[e]=!0)};p.prototype.checkImageForCriticality=function(b){b.getBoundingClientRect&&q(this,b)};h("pagespeed.CriticalImages.checkImageForCriticality",function(b){n.checkImageForCriticality(b)});h("pagespeed.CriticalImages.checkCriticalImages",function(){r(n)});var r=function(b){b.b={};for(var d=["IMG","INPUT"],a=[],c=0;c
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