No Perceived Substitute: A product differentiation strategy that focuses on the quality and design of … Specifically, the brand loyalty that customers feel to a differentiated product makes it difficult for a new entrant to lure these customers to adopt its product. 1. Edutopia® and Lucas Education Research™ are trademarks or registered trademarks of the George Lucas Educational Foundation in the U.S. and other countries. “Marketing is the art of meaningful differentiation.” – John Lederer. 1:07 Product Differentiation A company having a better product compared to its competitors can carve out its place in the business community. The more you focus, the more you create opportunities to differentiate. Beyond existing competitors, a differentiation strategy also creates benefits relative to potential new entrants. Research reveals that short-term PD without follow-up doesn’t work. Differentiated instruction is an educational strategy in which teachers adapt their instruction to meet the needs of their class. Who else does what you do? In a model that has come to influence others, the University of Central Florida and the University of Wisconsin-Milwaukee employed a blended program for staff in which instructors met biweekly face to face to learn directly from each other. One of the largest benefits of differentiated instruction for students is that it incorporates many different teaching styles. A well-executed differentiation strategy is an opportunity for your business to stand out in a saturated marketplace and convince potential customers … Is there a gap in the industry that you could fill (that you aren’t already filling)? In order to make the Differentiation strategy work, you must ensure that the premium price you are able to charge is enough to cover your costs of focusing on the chosen attribute. 2. To do this, survey the campus to gather ideas based on teachers’ interests. Brand differentiation is a part of any comprehensive marketing strategy that your business can use to distinguish itself from the other offerings on the market. Their learning was sustained through deep reflection and metacognitive dialogue via online discussion forums. Here are some of the benefits. One strength of a differentiation strategy is that it builds on the unique qualities in a product. 5. If successful, it allows the business the opportunity to charge a premium for the good or service. What it all comes down to is focus. Not having to compete with commodity products on price leads to higher profit margins. Create opportunities for educators to observe their peers utilizing the new tools and materials—and to provide feedback based on their observations. Authentic learning occurs from opportunities to communicate, think critically, explore, and hone a new craft. Benefits Of Product Differentiation. How do I effectively differentiate my brand from the rest? Utilize a learning management system to facilitate asynchronous learning. … Many companies have successfully differentiated their products with respect to competitors by making a brand image or brand mark, for example, Nikeshoes. You do not have to compete on price alone.Since you have distinguished yourself from your competitors the prospective client cannot reduce their choice to the dimension of cost alone. We rarely give her the time of day in our race to take care of the extremes.I had one of those students in my classroom. Learning management systems such as  Blackboard, Canvas, Google Classroom, and Schoology are popular communication tools that extend discussions and collaboration. Differentiation strategy will help you to: 1. 4. That sweet spot is your organization’s unique ability. 1. Increased brand awareness: A differentiated product is, by definition, distinct from its competition. Specifically, the brand loyalty that customers feel to a differentiated product makes it difficult for a new entrant to lure these customers to adopt its product. This allows participants to explore, practice new tools, and freely discuss with peers. Unlike the Cost Leadership strategy, the Differentiation strategy allows multiple products to co-exist as long as they concentrate on different attributes. 3. Incite is a marketing and strategy consulting firm specializing in growth, brand, and communications. You have greater appeal to your target audience.Since you are different, and presumably better, you make a more appealing choice. For example, following the differentiation focus strategy, Betterment – the largest automated investing service – clearly has a strong advantage by focusing on a narrow segment. These four factors can create a pervasive learning environment, and student can benefit a great deal under its influence. Strategic differentiation is not just about new products or services but about doing what is valued much better than the other guy. Definition: Differentiation strategy, as the name suggests, is the strategy that aims to distinguish a product or service, from other similar products, offered by the competitors in the market.It entails development of a product or service, that is unique for the customers, in terms of product design, features, brand image, quality, or customer service. 2. Take the time to find your differentiated value, focus on it, and stand out. Vertical differentiation refers to products that fall on a scale from best to worst, highest to lowest, impacting the overall functionality of the item. These communities should meet regularly to support, reflect, and collaborate. The aim of differentiation is to employ a variety of teaching styles to ensure that students can approach learning in different ways but with the same or similar outcomes. 5. Here’s how product differentiation can benefit a business. Inventory Management: The Benefits of Delayed Differentiation. You might consider incentives such as a brag board, a bulletin board to post accolades, social media posts, or continuing education credit hours. The key benefit of blended learning for teachers is flexibility—educators can control the time, place, and pace at which they learn. 3. Design and implement a goal-oriented plan. Differentiation is a key aspect to effectively marketing your business. Benefits of Differentiated Instruction Differentiated Instruction Benefits Everyone. Teachers will need encouragement to participate and explore new strategies. The primary idea behind the differentiation strategy is to differentiate the product in one or the other way in order to compete successfully and better with other competitors in the market. A big challenge of inventory management is maintaining the right amount of stock. 1. Alternatively, they might begin learning from instructional videos, explore scenarios in a series of face-to-face sessions, and then practice independently. A product differentiation strategy should demonstrate that a product can do everything the competing choices can but has additional benefits no one else offers. Ultimately, it will lead to better competitive positioning for your brand. Many teachers incorrectly assume … Posted in Blog Dynamic, Frontpage Blog. It is also one of the most challenging parts of being in business. It is because once a consumer is satisfied with a few pr… 1. Incorporating blended models for professional learning creates an environment that caters to the individual needs of each teacher. Every teacher deserves personalized learning they can engage with at their own pace, in a community that provides opportunities to collaborate with peers. 3  Specifically, the brand loyalty that customers feel to a differentiated product makes it difficult for a new entrant to lure these customers to adopt its product. Higher Cost. The G Suite for Education is also a versatile platform for communities of learners to remotely share, collaborate, and store materials. It is also one of the most challenging parts of being in business. There are some big advantages to using a differentiation strategy. On your website, if you can switch a competitor’s logo for your own organization’s logo and the content still makes sense, there is a problem. It is the student in the middle who doesn't cause problems, who obeys, conforms, and never demands attention. Morning sessions are synchronous and led by a facilitator, while the afternoons are asynchronous. Solicit a member from each campus department who is confident in content. This creates more … Less, really is more. Strengths & Weaknesses of a Differentiation Strategy. Focused organizations grow faster and command more brand loyalty, and who doesn’t want that?” – Ted Kouri. Differentiation is meant to stimulate creativity by helping students make stronger connections, understand relationships, and grasp concepts in a more intuitive way. Remember that observation and feedback play an integral part in ensuring that the plan is followed with fidelity. Establishing a differentiated product experience oftentimes yields a multitude of benefits. He was in my intermediate Spanish class and always sat in the middle. In courses applying differentiated instruction, whole-class discussions are often followed by group or individual learning activities that help cement subject comprehension. Product differentiation occurs on two clear levels: vertical and horizontal. There should be a collaborative effort to determine the needs of the whole campus, the desired student and academic outcomes, and the time frame. That’s what we’ll be discussing in this post – the differentiating quality that sets your business apart. Differentiation allows you to add value and establish a premium position in the market. After the Montour School District of Pennsylvania established a digital community for educators to engage in year-round, on-demand professional learning, they determined that there was a 600 percent increase in staff participation. A flipped classroom approach is just as effective for educators as it is for students. 1. What are your customers looking for that they aren’t getting right now? Professional learning must be strategically planned before it’s implemented. Before we delve into the benefits of using differentiated instruction in class, let’s define what it is. Differentiated instruction IS more qualitative than quantitative. If a firm has a product that is high in demand the firm can price it higher. He wasn't the best in the classroom, and he wasn't the worst. Researchers suggest that teachers can differentiate instruction by... Differentiation Curriculum Should Include “Do-Overs”. At the program’s end, 87 percent of participants reported a more positive outlook on teaching—and said that they’d changed their approach to teaching as a result of the program. AVID Center offers a two-day digital learning experience for educators through a Canvas course. Often the cost of production and distribution is only marginally higher than in a cost leadership strategy; however, perceived quality differences allows the selling price to be set at significantly higher points. Another adv… This makes it easier to generate interest and close sales. Provide a Google Form interest sign-up sheet to collect potential candidates. Another implication of product differentiation is that very often, it brings brand loyalty into the picture. When professional learning is flipped, teachers learn in a collaborative setting, then continue to explore asynchronously, often aided by websites and apps like Flipgrid and Padlet. Everything becomes easier when your strategy is narrowly focused on a single market segment. 20 separate instances and as many as 50 hours of instruction. I remember that he did struggle with rolling his rs. Here are a few key questions to consider: The goal is to successfully answer the following: What is my organization really good at that the market needs right now, and that few others are doing? Written by Tim Lee on September 28, 2017. 10507 Saskatchewan Drive, Edmonton, AB T6E 4S1 Phone: 780.423.5552 | [email protected], The Importance of Differentiation In Your Marketing Strategy, Incite Announces Expanded Advisory Services to Support M&A. He never said a lot, and he did his work quietly. Recruit teacher leaders to share their expertise. Your people are aligned more clearly. Reputation. Establish site-based professional learning communities (PLCs) for ongoing learning. Beyond existing competitors, a differentiation strategy also creates benefits relative to potential new entrants. Although many teachers have made strides in providing innovative, individualized learning, most of them still receive one-size-fits-all professional development. Professional learning is most effective when it’s ongoing, active, specific to learners’ needs, supported throughout implementation, and consistent with institutional vision. When a company efficiently differentiates its products, and few essential products stand out, it usually brings out brand loyalty on the consumer’s part. From market expansion and brand development, to supporting post-merger integration and building internal engagement, Incite’s strategic approach helps clients to better understand their market, clearly articulate value, align organizational resources, and connect with key stakeholders to achieve success. Blended learning combines in-person and digital off-site learning. From the business partners you work with to the events that you attend, standing out in the eyes of your target market is essential to being successful in business. The Benefits of Differentiation in Professional Development Strategies like flipping instruction and providing opportunities for repeated practice work … Here are five steps to create an accountability system that leads to lasting change. The issue comes back to how. Which students miss out most? That’s the sweet spot, the centre of your Venn diagram where strengths, market needs, and uniqueness coincide. Beyond existing competitors, a differentiation strategy also creates benefits relative to potential new entrants. Unique Product. We make choices every day based on differentiation. Too little causes … Differentiation is a key aspect to effectively marketing your business. We make choices every day based on differentiation. The phrases “dime a dozen” and “vanilla” come to mind when values, clientele, services, and staff expertise are interchangeable between your organization and another’s. Benefits of Differentiated Instruction Since I'm no expert on the pros and cons of differentiated instruction myself, I did some digging to see what the consensus … Differentiation strategy has many advantages and benefits. Because customers perceive the unique customer service or product features as special, a company following a differentiation strategy is typically less sensitive to price fluctuations than the general market. It allows firms to shield themselves from the competition. Innovation / Invention – The best way to implement differentiation strategy is to invent or innovate. Consumers of differentiated products are not as sensitive to price changes, therefore, the manufacturers can increase their prices. That’s what makes you different. Strategies like flipping instruction and providing opportunities for repeated practice work as well for adults as they do for students. Differentiation strategy makes sense when the customer is not price-sensitive, and the market is saturated or competitive, and the needs of the customer are very specific an… Differentiation strategy is a way for a business to distinguish itself from the competition. What makes your organization stand out from the competition. Create Mutual Benefit Using a differentiated marketing strategy, you choose groups of customers you believe you can best serve based on your company's capabilities. 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