A cost leadership strategy therefore aims to exploit scale of production, well defined scope and other economies thus producing highly standardized Generally firms pursue only one of the above generic strategies. However, a possible strategic direction for McDonald’s continued growth is to establish more locations in developing economies and in countries where the firm has no market presence. Generic strategies include ‘overall cost leadership’, ‘differentiation’, and ‘focus’. The goal is to produce goods or services at the lowest possible cost by organizing every potential resource around the current production methods. Cost leadership strives towards cutting costs to a minimum possible levels in order to provide customers with lower prices and thus boost their savings. 1. Cost Leadership Strategy allows McDonald’s to keep production sots and customer prices low; meanwhile, Operational Excellence helps maximize the efficiency of the product development process to minimize costs, but creates a competitive advantage on operational excellence. Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. https://opentextbc.ca/strategicmanagement/chapter/cost-leadership Cost Leadership McDonald’s generic strategy of cost leadership enables the company to sustain its market leadership. Cost Leadership and Competitive Advantage. The Triple Constraint says that cost is a function of scope and time or that cost, time and scope are related so that if one changes, then another must also change in a defined and predictable way. Cost leadership styles focus on resource organization. Then, by achieving the lowest possible cost, the leader can place their team or organization into a position where the lowest price in the market is charged for needed goods or services. Cost leadership, in basic words, means the lowest cost of operation in the industry that is often driven by company efficiency, size, scale, scope and cumulative experience (learning curve). The two basic types of competitive advantage combined with the scope of activities for which a firm seeks to achieve them, lead to three generic strategies for achieving above average performance in an industry: cost leadership, differentiation, and focus. The focus strategy has two variants, cost focus and differentiation focus. To gain competitive advantage, small businesses can focus on different strategies, including leadership in cost, quality, innovation or customer service. 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